WWE COO Triple H and Stephanie McMahon were recently interviewed by Sports Business Journal about a wide range of topics about WWE.
During the interview, McMahon talked about the long-term planning of storylines and how far in advance that WWE tries to script things.
“[WWE] tries to have a basic plan with their script a year out, but inevitably, things happen and stories change. Another beautiful thing about WWE is because we are live 52 weeks a year, we have no off season, we have no reruns, and we essentially have a live focus group every single night at these live events telling us what’s working, what’s not working, and what they don’t care about so we can shift our plans as needed.”
H/T to Wrestling Inc for the transcription