Stephanie McMahon Explains Why The Brand Split Is Over


Stephanie McMahon recently spoke to in a profile on her about why WWE has merged their brands and unofficially done away with the split. McMahon suggested it had to do with the advent of new ways to watch TV, particularly digital and social media.

“We are all telling the same stories,” she said. “And digital and social offer the ability to continue storylines 24/7 so our fans can consume the content anytime, anywhere on the device they prefer.”

She added in a “Did You Know” segment that she stopped being an on-screen character because between her behind-the-scenes work, on-air role and the fact that she and Triple H were beginning to have kids, “it just got to be too much.”

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