Stephanie McMahon Reveals The Reason Behind The New WWE Logo & More

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Variety published a new article focusing on WWE launching their new official
company logo at WWE Headquarters in Stamford, Connecticut on Friday. Stephanie
McMahon spoke to them about the decision to use the new logo.

“The new logo is a representation of the evolution of the WWE brand.
Everything from the hard edges and the sleek coloring expresses a contemporary
feel and demonstrates we’re always looking ahead.”

She also noted that the company didn’t originally intend to use the WWE
Network logo to represent the entire company, however they had a “wonderful
response” to it in January and that it “represented everything we
wanted to say in the marketplace.”

Stephanie also talked about why they kept the red and black colors in the
logo, noting that it’s been a company staple for over 15 years, representing
“the bold nature of what they do.”


ADDITIONAL HIGHLIGHTS:


McMahon on the new logo: “The new logo is a representation
of the evolution of the WWE brand.”

McMahon on why the company
opted to have the WWE Network logo represent the entire company:

“There was a wonderful response [to the logo in January]. It represented
everything we wanted to say to the marketplace. Everything from the hard edges
and the sleek coloring expresses a contemporary feel and demonstrates we’re
always looking ahead. It was really important to capture the core of the
WWE.”

McMahon on the new logo design keeping the same color
scheme:
“We didn’t want to completely change our brand image. That’s
why we kept the red and black colors. It’s been a staple of our company for 15
years and represents the bold nature of what we do.”

You can check out the entire article at Variety.com.


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