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NewsTriple H Talks WWE NXT Competing With AEW, Losing in Key Demos

Triple H Talks WWE NXT Competing With AEW, Losing in Key Demos

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Triple H hosted a media call today to promote NXT TakeOver: Portland this Sunday. 

During the call, Triple H was asked why he thinks NXT isn’t doing as well in the key demographics while competing with AEW Dynamite on Wednesday nights. Here is what he had to say: 

“I think it’s all about the long game,” Triple H said. “And what we have to do is get to the people in the younger demos. When you’re promoted in younger demos and you’re viewed in those younger demos, promotionaly, then those are the people that you attract. When you’re promoted in different demos… when you look at NXT on USA and you break down the numbers, it’s very similar to a RAW number, it’s very similar to a USA number, because that’s where we’re promoted, and that’s where we’re seen, and that’s where everything else goes. But the long game is building up the brand that you’ve built.”

“I think that, and people can make this argument, but I think what we’ve done is come in and proven the in-ring product from a hardcore, not a hardcore in the old sense, but in a passionate fanbase of bell-to-bell action standpoint, arguable that it is bell-to-bell, the equivalent or better than anybody.

Now you start to do different things, you start to add in a bit more entertainment, you start to add in a bit more variety. You start to add in some other things. You have to establish it first. I view it no different than establishing a character within an individual show. So again, when I say it’s for the long game, that’s what it’s for. Now as you establish that brand, now you begin to promote it outside, now you begin to move outside those things. We’ll get those numbers and the demos where they need to be. I’m happy with where the show is, I’m happy with its trajectory right now, and you know, the plans are in place to continue to move it in the direction that we want it to go.”

H/T to Wrestling Inc

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