WWE RAW has undergone several changes over the past few weeks since Triple H took over creative. According to a new report, several people who work for the USA Network are said to be happy with the changes.
Fightful is reporting that several sources at the USA Network and NBC Universal have spoke with them about the changes. RAW has gained an increase in the ratings and viewership, as it is attributed to the tweaks made to the show.
One longtime employee that has worked with WWE for years said that the current ratings are more aligned with what the USA Network expected when RAW’s deal was extended. Aware that the pandemic changed “everything” and impacted ratings, they never imagined that RAW would drop below 2 million viewers on a consistent basis. That source was quoted as saying, “the following weeks will be the real test, but the results from the first Monday had me personally very excited.”
Another source at Universal said they didn’t expect such drastic changes as has been seen, but that you can’t argue with the new buzz around RAW. They also expect SmackDown’s ratings on FOX to increase as well.
One source at the USA Network said that they’ve seen the show more as “appointment viewing” as of late and that it felt more natural than it has been in awhile. They added that there’s more talk about RAW at the network than at any point since their new rights deal started.
Another longtime USA Network employee noted that the relationship between the network and WWE has always been very easygoing, but added that many people at USA were happy to see the new creative changes. They also expressed that they would be surprised if the network didn’t try to renew WWE programming when negotiations begin next year.
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