Vince McMahon Gives His Thoughts On The Brand Extension

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At today’s WWE Q4 conference call, Vince McMahon was asked about the brand extension. He replied by saying that the brand extension is working “extremely well”, and while there is crossover viewership between brands, the split is drawing more viewers to Smackdown, exactly what he wanted to happen.

He spoke about the fresh talent, using Roman Reigns as an example, saying that he hasn’t appeared on Smackdown but that it will be a big deal when and if he does. He moreover spoke about how it gives more opportunities and “other stars to climb the ladder of success.” Vince lastly pointed to multiple touring brands, saying it gives them more flexibility.

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