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All Elite Wrestling (AEW)

Warner Bros Discovery CCO Praises AEW Viewership

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Fightful have passed along some comments made by Warner Bros. Discovery Chief Content Officer Kathleen Finch about AEW’s viewership.

Recently, TBS debuted the show Power Slap, which is the brainchild of UFC President Dana White. Finch was asked about being nervous for Power Slap after footage of White slapping his wife became public. He said,

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“Of course. Yes. This is an experiment. The goal is, we are making shows for our fans, that’s who we work for. Fans of wrestling have a lot of overlap with the fans of this, and it’s huge on social media so the idea really is, if we can take something that’s huge on social, bring it to a linear audience giving the fans what they want. This may surprise you to know that I did not know much about wrestling before I took this job. I know, I seem like a wrestling fan, but I’m not. But I did have to learn a lot about the audience. A lot of families that watch [wrestling], I was very surprised to learn this. I have huge respect for this audience. AEW wrestling airs on two of our networks, TNT and TBS — on both nights, it kills. Finding something that speaks to that audience, that would be gold.”

AEW Dynamite is consistently in the top five for cable shows on Wednesday nights for the key 18 to 49 demographic. Power Slap debuted to an audience of 295,000 and a key demo rating of 0.10.

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