WWE Financial News: Live & Televised Event Increases

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According to WWE’s 2012 Second Quarter Results, Live and Televised Entertainment businesses increased 6% to $117.1 million driven by $6.4 million in incremental Pay-Per-View revenue from events, including WrestleMania. Comparing it to the previous year, WrestleMania XXVIII contributed $5.3 million in additional ticket, merchandise and pay-per-view revenue. Overall, live and TV entertainment is up from $110.5 million in 2011.

* Live Event revenues were $35.4 million as compared to $35.2 million in the prior year quarter as the strong performance of WrestleMania was offset by lower attendance and ticket sales from our events in international markets.

* There were 87 total events, including 57 events in North America and 30 events in international markets, in both the current and prior year quarters.

North American events generated revenues of $22.3 million as compared to $20.6 million in the prior year quarter, representing revenue growth of $1.7 million that was predominantly due to a 28% increase in the average ticket price at WrestleMania and an 8% increase in the paid attendance at that event. Overall, including the impact of WrestleMania, average attendance at the events in North America declined 3% to approximately 6,400 from 6,600 in the prior year quarter while the average ticket price for these events increased 15% to $56.72 from $49.26 in the prior year quarter. Excluding WrestleMania, average attendance declined approximately 4% to 5,400 and the average ticket price increased approximately 4% to about $41.


* International events generated revenues of $13.1 million as compared to $14.6 million in the prior year quarter. The 10% decline in international event revenue was driven by declines in both average ticket price and average attendance. The average ticket price for our international events fell 7% to $63.47 and average attendance declined 6% to 6,200 from 6,600 fans in the prior year quarter. These changes were due to the weak attendance at our events in Mexico and to changes in territory mix, as we held our first live event in Brazil, a market with long-term strategic importance to WWE. Average attendance at our events in Latin America declined approximately 60% to 4,200 fans while the average ticket price for these events declined approximately 15% to $45.03.


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