Source: The Wrestling Observer Newsletter
At this time, John Cena is the top merchandise mover in the company, while the recently departed CM Punk is second. Punk actually outsells Cena in online orders, while Cena’s sales thrive at live events. Daniel Bryan is reportedly fourth on the list.
Sin Cara and the Ultimate Warrior are also high up on the list. Both are selling well online and at live events. This is also partof the reason they are keeping the Sin Cara character around.