WWE Q4 Financials: The Top 10 Revenue Streams

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Following the release of the 2013 WWE financials, here is a breakdown of the company’s top 10 revenue streams.

TV Rights Fees – $160.9 million

Live Events – $111.5 million

PPV Revenue – $82.5 million


Licensing – $43.6 million


Home Video – $24.3 million

WWE.com – $23 million

Venue Merchandise – $19.4 million


WWEShop – $15.5 million


WWE Studios – $10.8 million

Magazine Sales – $5.7 million

– TV rights fees continue to be the biggest line of revenue, and the $160.9 million represents approximately 32% of the company’s revenue, which is up from 2012, when it represented approximately 29%.

– Live events have been steady as the secondary line of revenue, representing approximately 21% of the revenue for the last three years.

– PPV remains the third biggest lien of revenue, with $82.5 million, representing 16.2% of the company’s revenue. This is roughly even with last year, which was $83.6 (17.3), but up from 2011, which was $78.3 million (16.2%).


– WWE licensing was at $43.6 million, which is approximately 8.6% of the revenue. Licensing fees for the company dropped for a second straight year, starting at $54.4 million (11.2%) in 2011, then $46.3 million (9.6%) in 2012 and now $43.6 million (8.6%) this year.

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