Thursday, April 18, 2024
NewsWWEC4 Energy Announced As First-Ever Official Energy Drink Partner Of WWE

C4 Energy Announced As First-Ever Official Energy Drink Partner Of WWE

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WWE and C4 Energy have locked down a multi-year partnership.

On Wednesday, WWE issued the following press release to announce the news:

C4® ENERGY NAMED FIRST-EVER OFFICIAL ENERGY DRINK PARTNER OF WWE®

C4 Energy to Serve As First-Ever Sponsor of WrestleMania Skycam

STAMFORD, Conn., April 3, 2024 – Nutrabolt, owner of C4 Energy, and WWE, part of TKO Group Holdings (NYSE: TKO), today announced an expansion to their multi-year partnership that will see C4 Ultimate Energy, one of the fastest-growing energy drink brands in the United States, become the first-ever Official Energy Drink Partner of WWE.

As the first-ever Official Energy Drink Partner of WWE, C4 will receive prominent branding and exposure across a wide range of WWE properties and premium live events, including WrestleMania XL on Saturday, April 6 and Sunday, April 7 where it will serve as the first-ever sponsor of the WrestleMania Skycam which returns to offer the WWE Universe a unique viewing experience. In addition, C4 will be the presenting partner of the WrestleMania XL Night 2 press conference and WWE’s multi-day talent tryout as part of WrestleMania Week. C4 and WWE will also continue to collaborate across WWE, WWE Superstar and C4-branded social and digital channels to create exclusive and original content.