When Erik and Ivar, known as the War Raiders in NXT, were called up to WWE RAW in 2019, their team name was abruptly changed to The Viking Experience. The rebranding was reportedly approved by Vince McMahon, though the name was met with widespread criticism. Erik later admitted that he thought it was a rib at first. Just a week later, the duo was renamed The Viking Raiders.
They continued under that name until October 2024, when McMahon was no longer in charge. At that point, they reverted to their original NXT name, War Raiders.
While speaking with Chris Van Vliet on the “Insight” podcast, Erik commented on the original name. He said,
“Our first day on the main roster. We had never actually physically met Vince McMahon, but we went and stood outside his office to go and plead our case. Because I was ringside, this is fun, I was ringside, and I see our music starts playing, and it’s The War Raiders up on the screen, and then the logo changes, and Berserkerz comes up. Now I’m looking like, oh man. Then that goes away, and the Viking Experience comes up. I look and I’m like, Oh no! So I walk up and Hunter was actually ringside, he’s texting, and I walk up to him and I was like, ‘Hey, dude, is this a rib?’ He just shakes his head and goes, ‘I wish.’ I’m like, ‘What do we do?’ He’s like, ‘Well, you gotta go talk to Vince.’ All right, cool. So Ivar’s plane was late, he gets to the building, I tell him we got to go talk to Vince. This is bad, right? So we go get in line, stand, we make our case. Said, Viking Experience sounds like a Disney ride, it sounds something like a small world, the tea cups and all that stuff. The Viking Experience, bring your kids, right?”
He continued, “So, we pitched that case, and Vince was like, ‘Well, that makes sense, but we don’t have time to get that through legal.’ Because we asked to be Viking Raiders because we heard through a little birdie told us, when we changed from War Machine to War Raiders, it was they were really stuck on Raiders. So all of the names had raiders in them. This time, Vince was really stuck on us being Vikings. He loved Vikings. Little known fact, Vince was a big fan of the history show Vikings, which is probably why we got called up in the first place, because he was like, Hey, we got Vikings on TV? Bring them up. So he wanted us to be the Viking something, right? And the problem is, Vikings are a very popular thing in culture right now. So nothing could get past legal, nothing could get trademarked, nothing could get whatever. Viking Experience was shockingly free, because no one wanted to be that, including us. So we asked to be Viking Raiders. By this point, it’s like, 7:30 right? The show’s going on at eight. He was like, ‘Well, we can’t get this cleared through legal at this point. So what we’ll do is, you’ll be the Viking Experience today, and if we really don’t like it, then we’ll be Viking Raiders next week. And you know, no press is bad press. So worst case scenario, people will talk. They’ll be talking about you.’ So we’re like, okay, and as we’re leaving the office, kind of in an afterthought, he goes, ‘Oh and by the way, one of you is Ivar, and one of you is Erik, I don’t care who.’ We just walked out. I looked and we were maybe two steps outside of his office, and Ivar grabs my arm for real, and he’s like, ‘Please don’t make me be Erik. My brother’s name is Erik.’ The bully in my brain for like, three seconds, I was like, Man, I really should be mean. No, okay, fine, you could be Ivar. But I really, it was close to us being the other way. I was like, Man, I don’t know how they came up with these names. Someone in creative might have just Googled famous Viking names or something. Because I did that afterwards, trying to figure out where they come up with these names? The first one was Erik the Red. Then it was Ivar the Boneless. I was like, Oh, cool. So it’s literally just Erik, Ivar. You guys are Vikings, yep, Eric and Ivar.”
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