On a recent episode of the “Something to Wrestle” podcast, WWE Hall of Famer JBL offered insights on WWE’s global growth strategy, particularly through international acquisitions.
Commenting on WWE’s recent purchase of Lucha Libre AAA Worldwide, JBL underscored the value of absorbing established promotions rather than building new NXT branches from scratch. He said,
“Why wouldn’t you look to integrate other companies into your system? This way, you don’t need to create more NXTs. You don’t need to launch an NXT Mexico to develop more Luchadores—you’ve now got a built-in pipeline with AAA. It’s a two-way street, too. Your talent can head there, and theirs can come up. It’s mutually beneficial. I think we’ll see more of this globally—in Europe, Australia, Japan, and probably even another in the U.S.”
JBL also weighed in on the report that Jeremy Borash will be part of AAA’s creative direction moving forward, calling him an ideal choice for the role. He said,
“He absolutely is. But it’s going to be a challenging integration. I’ve wrestled in Mexico since the early ‘90s, and their style is distinct. They take pride in it. While they’re open to incorporating elements from American wrestling—and Americans are borrowing from Japan too—what works in Mexico has to honor their cultural identity and Lucha tradition. Jeremy’s great, but balancing creative direction while staying true to that heritage won’t be easy.”
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