At the recent NAB Show in Las Vegas, WWE President Nick Khan and Chief Content Officer Paul “Triple H” Levesque discussed WWE’s international expansion strategy, emphasizing the importance of being “boots on the ground” to achieve a truly global presence.
You can check out some highlights from the convention below:
Nick Khan the company’s approach to expansion: “You can’t just pipe out American content globally and expect that it’s going to resonate. You have to be boots on the ground, and that’s what Paul, the creative team, our superstars and everyone else across that was. By the way, it’s not easy, but it had to be done. It was a massive success for us in terms of live gate merchandise and, perhaps most importantly, viewership. So it’s already working, and look for more of that from us moving forward.”
Triple H on Netflix giving them better access worldwide: “This is the first time ever that it’s been simplified in a way that, globally, the world over, there’s one place, you know where it is, you know when it’s on and you can just go click on it and get there, whereas before, it was multiple partners all over the place depending on where you were, depending on when it was on and what time and everything else under the sun.”
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