According to a report from Business Insider, Hulk Hogan’s Real American Beer is preparing to submit a bid for the intellectual property of Hooters.
If successful, the deal would grant Real American Beer the rights to produce Hooters-branded merchandise, including food and beverages, for distribution at restaurants — including Hooters locations — as well as at retail stores, entertainment venues, and gaming establishments.
Under the proposed arrangement, Real American would license the Hooters name back to the restaurant operators. Notably, Hogan is reportedly not interested in owning or managing the restaurants themselves.
The offer, which would be an all-cash bid, still requires approval from the parties overseeing Hooters’ ongoing bankruptcy proceedings. The bid amount has not been disclosed.
Hooters of America — one of the two companies that operate Hooters restaurants in the U.S. — filed for Chapter 11 bankruptcy in March. The chain is currently owned by private equity firms Nord Bay Capital and TriArtisan Capital Advisors. Hooters locations remain open during the restructuring process.
Hooters was one of the first restaurant chains to carry Real American Beer following its launch in 2024.
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