During the JP Morgan 53rd Annual Global Technology, Media, and Communications Conference, TKO COO Mark Shapiro praised WWE CCO Paul “Triple H” Levesque for his storytelling skills, highlighting his “creative storylines.”
Triple H has been in charge of WWE creative for a few years. He took over after Vince McMahon resigned as Chairman.
Shapiro said, “There are two x-factors when you look at WWE. Netflix, this is the greatest marketing platform you could ever ask for. Their pre-roll is one of the strongest tools. If you’re clicking on that icon, you’re getting a trailer. The (other) x-factor is the creative power we have behind the brand. Paul Levesque [Triple H] lives and breathes; his whole life has been spent in WWE. He’s amazing on the creative storylines. Just when you think you know where he’s going, he turns left, like the heel John Cena became and then the champion.“
