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UFC Named Combat Sports’ Most Valuable Commodity, WWE At #2, AEW At 3

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The UFC has proven to be the most successful combat sports entity currently operating, while WWE is proving to be the top dog in professional wrestling.

In their report, Forbes lists the most valuable combat sports promotions of 2024, with the UFC taking the top spot overall with a valuation of $11.3 billion.

WWE takes the #2 spot with a valuation of $6.8 billion, over triple the value of AEW which takes the bronze medal with a $2 billion valuation.

WWE is estimated to have made $1.3 billion in revenue in 2023, surpassing the $250 million estimated revenue of AEW.

The complete rankings are as follows:

1: UFC ($11.3 billion)
2: WWE ($6.8 billion)
3: AEW ($2 billion)
4: ONE Championship ($1.3 billion)
5: Matchroom Boxing ($850 million)
6: PFL ($690 million)
7: Top Rank Boxing ($630 million)
8: Premier Boxing Championship ($600 million)
9: Golden Boy Promotions ($450 million)
10: Combate Global ($120 million)

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