WWE has filed a new trademark application.
On May 11, WWE submitted a trademark application for“King of the Lucas” under the entertainment services category.
While it’s unknown how WWE would utilize this new trademark, it could likely be used for future characters, events, or branding.
You can check out the official description for the trademark below:
“Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment”
