Update: WWE has announced via press release that the deal done. Read it here.
WWE and Authentic Brands Group are officially in business together according to to the Sports Business Journal.
Authentic Brands Group, owned by Tapout apparel have made a deal with WWE to feature a 50/50 “fitness lifestyle brand” venture for Tapout. Tapout will become the official fitness and training partner for WWE and will outfit WWE talents with training gear. In turn, WWE will promote Tapout on its various broadcast outlets.
WWE and Tapout are expected to issue a press release to announce the deal sometime this week.
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