Former WWE creative team writer and also writer for Ring of Honor (ROH) Kevin Eck said during the ROH Strong podcast that former WWE Superstar Hardcore Holly once pitched for himself to become the new WWE Champion years ago.
Eck said,
“Brian Gewirtz, former WWE writer, now Dwayne Johnson’s right-hand man, who apparently has a book coming out. He was telling us the story one time when I was a writer for WWE that they were encouraging talent to pitch ideas. If creative has nothing for you, so to speak, what’s your idea? He said Bob Holly came up to him one day and said, ‘I got an idea for one of them storylines.’ Brian goes, ‘Really, Bob, what is it?’ ‘I WIN THE TITLE!’ That’s it.”