The Wrestling Observer Newsletter has acquired the ratings and viewership numbers for Impact Wrestling in the past seven months on AXS TV. The numbers have gone down starting in February, but have remained steady.
January: 169,000 viewers, 0.04 (49,000 viewers) in 18-49
February: 181,000 viewers, 0.04 (54,000 viewers) in 18-49
March: 161,000 viewers, 0.03 (36,000 viewers) in 18-49
April: 144,000 viewers, 0.02 (27,000 viewers) in 18-49
May: 153,000 viewers, 0.03 (34,000 viewers) in 18-49
June: 141,000 viewers, 0.02 (32,000 viewers) in 18-49
July: 153,000 viewers, 0.03 (44,000 viewers) in 18-49.
While Impact hasn’t hit the same numbers as AEW or anything from WWE for that matter (in general, across the board), they remain the most watched program on AXS-TV and has a much older audience than any of the other wrestling shows. AXS TV. Impact had 28.8% 18-49 viewers in July, compared to 38.2% for RAW, 51% for AEW, 32.7% for NXT and 34% for Smackdown. NXT and Smackdown has a median age of 55-57, so it seems Impact is even older than that.