In an interview with The Huffington
Post, Bad News Barrett spoke about WWE’s current stance on
internet fans and his upcoming return. Here are highlights:
On WWE’s view of internet fans: “Traditionally,
WWE used to shy away from that internet kind of fan base. But I think
increasingly, in life in general and every aspect of entertainment, social
media, the internet fan base is now massive. It’s gone from being a minority of
people who use that kind of thing — Twitter and forums — to pretty much
everybody in some respect. With Instagram and Facebook, the Internet fanbase is
the masses nowadays, so I think you’re foolish not to embrace that. WWE has been
at the forefront of embracing that in the entertainment industry.”
On his return to WWE:
“It’s going to beOn the popularity of the “Bad News” character:
“People online loved it. The fans really latched onto it.”