As we previously reported here on eWn, WWE’s Payback pay-per-view event witnessed a remarkable surge in merchandise sales, with a staggering 182% increase in purchases by fans. Fightful Select is reporting that generic WWE merchandise like Payback and WWE-branded items, such as shirts, briefcases, and title belts, dominated the sales rankings.
Meanwhile, Cody Rhodes emerged as the top-selling individual talent, a significant achievement given John Cena’s consistent popularity and strong merchandise sales. LA Knight also made an impact, securing the third spot among individual superstars in merch sales.