As noted, WWE has named Paul Heyman as Executive Director of Monday Night Raw and Eric Bischoff as Executive Director of SmackDown LIVE, newly created positions reporting directly to WWE Chairman & CEO Vince McMahon.
In their executive roles, Heyman and Bischoff will oversee the creative development of WWE’s flagship programming and ensure integration across all platforms and lines of business. The creation of these roles further establishes WWE’s ability to continuously reinvent its global brand while providing two distinct creative processes for its flagship shows.
Here’s what WWE is sending out to promote ticket sales for SmackDown shows with Bischoff as executive director: