During an interview at the Experian Marketing Services 2015 Client Summit in Las Vegas today, Stephanie McMahon spoke about what makes WWE special, and how she enables the special feeling for each consumer and the key to WWE’s success – “the fans”. She also discussed the importance of story-line-telling, and asserting her vision in a male dominated profession.
Stephanie said, “The audience today doesn’t want to be dictated to, they want to be entertained.” The WWE Universe acts as a live focus group for new characters and ideas, voicing their opinions in the arenas and on social media.