Breaking: Bruce Prichard Replaces Eric Bischoff As Executive Director of SmackDown

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Just two episodes into the move over to FOX, and a few short months after the announcement was made of his hiring, Eric Bischoff has been replaced as Executive Director of SmackDown.

Bischoff’s replacement will be long time WWE creative team member, Bruce Prichard. Bruce returned to the company earlier this year after a decade away.

WWE issued the following regarding the staff change:

Stamford, Conn., October 15, 2019 – WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.


Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.


Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.

Friday Night SmackDown airs at 8 pm ET/PT on FOX.

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