According to a report from Fox Business, WWE co-president George Barrios confirmed during the UBS Global TMT Conference discussed the benefits for fans of the free tier for the WWE Network. He said,
“We think it’s a great experience for those fans who are not subscribers, which is great. We want to engage deeper with them, we’re going to give them the best short-form experience on this. Number two, we think if you’re on the fence about becoming a subscriber, living in that environment will make the transition easier for you. All of that, we think, creates a ton of value for our fans and creates the ability to do a premium tier.”