During the interview, Ciampa talked about his recent work as a heel and explained why keeping kayfabe is something that is missing with heels today.
“The running joke in our apartment complex was that Johnny was the married one and I was living with them. Like it was ‘Three’s Company.’ It was so weird! It was the perception and I was like, ‘Why should I change that? People are digging it.’ I knew I was married, but it didn’t benefit us to change the perception. We left it alone. I never said I wasn’t married but I didn’t offer up information.
“When the heel flip happened, everything just snowballed. Why put out merch? If they put out merch then they’re gonna buy it and dig it. Even with catchphrases, when I did promos I was always very aware that my cadence couldn’t be catchy. Once it got going, we have Shawn [Michaels] at the Performance Center and then Hunter was behind it big time, everyone was on-board and affirming that this was working then it was like, ‘What’s the next thing I can do?’”
H/T to WrestleZone for the transcription