Sabrina Fitzsimmons, a mother in the UK has criticized WWE for their new “Wrekkin Slambulance” toy. The toy made by Mattel, features an ambulance with several parts that can break away. And, according to Fitzsimmons the toy will “advocate violence against emergency workers”.
Fitzsimmons says that: “This toy is massively inappropriate. I wouldn’t purchase that for my child and I certainly wouldn’t get behind advertising it, I just think you’re crossing a line of ethics and morals. Toys are supposed to teach our children, not only be fun. When I saw it I just thought ‘what a time to be advertising a toy like this to children’. These people in the health care sector saved our lives. To advocate for a toy that perpetuates the message of violence towards the vehicles and the people that help us, I just think ‘what kind of message are you sending to children here?’ How is that ok? WWE has a huge following from littles ones right up to adults, including my 13-year-old son, I think it’s just such the wrong message. I wasn’t trying to be a ‘Karen’ but I just found it really offensive given the pressure I know the services have been under and the sacrifices that they’ve made. I could see that the advert really upset my partner. I work in retail and you use some degree of common sense. If that fell on my desk and I was told ‘we’re going to advertise this’ I would be asking questions. Is this good at any time, not just after a pandemic, to advocate violence against emergency workers? It’s never a good thing.”
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