Adage reports that WWE and NBC/Universal have been working hard to attract new advertisers to WWE programming ahead of SmackDown’s move to USA Network early next year. The site reports that the effort has led to thirty-seven new advertisers running ads on USA Network’s WWE programming.
NBC Universal’s VP of ad sales Dan Lovinger said, “In the past, WWE wasn’t associated with being family-friendly. We had to redefine what it is to both advertisers and consumers.”
The site notes that the company began to get more aggressive in their pitch to advertisers at the summer upfront presentation and says that SmackFown will be USA’s lead-in to new original series, starting with Colony in January.
