In a recent interview with Jim Varsellone, AEW’s Director of Business Development Jeff Jarrett addressed the current resurgence of pro wrestling, particularly in the wake of Endeavor’s acquisition of WWE and potential merger with the UFC.
Jarrett also discussed the upcoming All In 2023 pay-per-view event at Wembley Stadium, highlighting that pro wrestling is still on the rise. He said,
“Years ago, professional wrestling, we dip in and out of pop culture. And then WrestleMania continued to grow, but when you look at the entire scope of the industry now, it is mainstream in every facet that you can imagine. I truly believe that 12, 24 months from now… I think you’re truly going to see professional wrestling, WWE, AEW go to another level because in so many ways, that merger… as far as the DNA of pop culture, the merger was announced and three days after that, [AEW] announced Wembley Stadium in London.”
