During a recent interview with Cultaholic, AEW’s Director of Business Development, Jeff Jarrett, provided insights into the evolving trajectory of the ‘House Rules’ brand subsequent to the launch of AEW Collision.
While Collision assumed the customary spot that previously accommodated House Rules shows on Saturday, Jarrett affirmed AEW’s unwavering commitment to House Rules, asserting a potential shift in scheduling to amplify its presence. Here’s a snippet of Jarrett’s thoughts on the subject:
“The brand continues to grow. Our non-televised live events, House Rules, I want that business to continue to grow. When I came on board, Collision wasn’t even thought of. That radically changed the strategy. Dynamite is on Wednesday and the weekends would be wide open for House Rules. Now, Collision is in the mix, which doubles our primetime coverage, so now we’re looking at Fridays and Sundays, and obviously Thursdays. The brand growing overall, that’s from video games to House Rules to marketing initiatives, content, promotions. The most simplistic is for the brand to continue to grow because we live in a really big world, and the US and UK market is just two markets. It’s a massive audience out there.”
