WWE Hall of Famer
Jim Ross has posted a new blog entry, here are the highlights…
My
thoughts on WW’s recent communications and the fallout regarding their stock is
simple. I outlined most of my take on this matter in the last blog that I
authored.
However, I feel the solution is as simple as producing a more
compelling TV product, putting key talents in a positive position to make a
difference and overall ‘booking’ a better product that will appeal to the
existing die hard fans and entice disenfranchised fans to return to the fold
with a style of product that appeals to more to a mass audience of sports
entertainment fans.
No fan, old or new, wants to sit through bad acting
or long scenes that feature such. Dramatic, organic, dynamic promos where
performers express themselves regarding a hot, personal issue or the importance
of becoming a champion do not fall in the category of bad acting within the
genre IMO.
Fans also do not need to be subjected to poorly executed
comedy that is simply not funny. If comedy is written to satisfy a small aspect
of the audience and that could be as small as the decision makers it should not
be on TV. Simple, right?
Talents who have been percolating and touching
the next level should e turned loose and given the chance to make a legit
difference. In WWE, Dolph Ziggler comes to mind, in TNA guys like James Storm or
Bobby Roode pop into my head as does a Michael Elgin in ROH.
Likely
multiple other names belong on this off the top of my head listing but the
bottom line is that if talents have gotten close but their creative push has
been cut short for whatever the reason then perhaps it’s time to re-evaluate
that mindset and put them back in the game if they are sound of mind and
body.
At the end of the day, any company’s whose ‘sales’ are down has to
focus on attracting new customers using smart marketing and consistently
delivering a great product. Yep….it’s easier said than done but it’s
doable.
Adding new customers/consumers will solve many ills but the
general image that the media has on the genre isn’t changing in a major way any
time soon even though I can tell you from personal experience that the
perception of the genre today as compared to when I started in the business is
night and day.
Changing the overall image of men in tights wrestling
inside a 20 foot squared circle is and always will be a “work in progress” and
that’s o.k.
The pro wrestling business is resilient and has deep roots
unless those in charge of the genre across the board feel compelled to change
what has essentially worked well for years.
Refine it, yes. Change it and
continue to distance one’s self from the fundamental aspects of the business is
as illogical as any business ignoring the basic rules of economics. If one
spends more than one earns said entity is certainly doomed for failure. That
goes for ALL business as the basic laws of economics are just as viable today as
they were when the concept was created. Same goes for the fundamentals of pro
wrestling which are just as viable today as they were back in the
day.
You can read Jim’s
full blog by clicking
here.
