During the Grilling JR Podcast, Jim Ross talked about the 50+ demographic that AEW continues to lose to NXT during the Wednesday Night War.
While not winning that demo, Dynamite is drawing higher in the 18-49 demographic. Here is what he had to say:
“That’s what the advertisers are buying,” Ross said. “They’re not looking at the total audience, they’re not looking at 50+ [demographic] unless you’re selling Geritol or something… The 18-49 [demographic] is the money that’s where you’re shopping.”
“I think that’s a big missed opportunity in the business now,” JR said. “I am a firm believer that creatively produced, episodic vignettes do more to get a talent over than just having a cold match on TV. I truly believe that. I believe that a company can commit to getting talents over if they have a systematic program that has a beginning, middle, and an end, and when you get to the end of the vignettes, you preconditioned the audience for this individual. And he/she steps right in their first storyline.”
H/T to Wrestling Inc
