WWE issued the following press release earlier this evening:
STAMFORD, Conn. – WWE today announced it has officially changed its corporate
logo to convey a more contemporary, bold and powerful image while maintaining
the iconic “W,” which has been a part of the company’s long-storied history. The
logo, originally designed for WWE Network, will become the beacon of
sports-entertainment and will represent the brand as it continues to bring
together a passionate, diverse and global fanbase with a unique blend of live
action, excitement and drama.
“We are excited to launch a new logo that reflects the evolution and future
of WWE’s global brand,” said Chief Brand Officer Stephanie McMahon. “While we
usher in a new iconic brand identity, WWE’s best-in-class entertainment, which
has stood the test of time for the past 50 years, will continue to reward our
fans’ passion with our exciting blend of unique characters, incredible
athleticism and engaging storylines.”
The new logo was unveiled on Twitter today by Vince McMahon, Chairman &
Chief Executive Officer, WWE, at the company’s headquarters in Stamford, Conn.
Fans will begin to see it during SummerSlam, this Sunday, August 17, live on WWE
Network and pay-per-view as the logo is rolled out across all platforms
including live and televised entertainment, consumer products, digital media and
WWE Studios.
