As covered here on eWn, Jinder Mahal won a six-pack challenge to determine the #1 contender for the WWE Championship at Backlash. Many of fans wondered out of Sami Zayn, Luke Harper & Dolph Ziggler who were also in the match, why Jinder Mahal after he reportedly gave Finn Balor a concussion on last week’s Monday Night RAW?
According to SportsKeeda, the reason WWE is currently pushing Jinder Mahal is because of the company’s expansion plans in India. India is reported to be one of WWE’s “hungriest” markets for the product and will take whatever the company can give them. WrestlingNewsco. also reported that WWE hired former employee of Walt Disney India, Sheetesh Srivastava as their GM and VP of WWE offices in India.
SportsKeeda also noted that this push is timely as WWE Shop has recently been expanded to India and a great percentage of the gear in that shop will consist of Jinder Mahal’s & the NXT Tag-Team who helped him secure the victory on Smackdown Live, The Bollywood Boyz.