In February, the AEW brand itself was leading the pack in merchandise sales for the company on AEWShop.com. Brandon Thurston of WrestleNomics shared the data.
Sting is in second place among earners, as seen below:
- AEW (Items in top 10 daily: 71) [reverse rank value: 7,652]
- Sting (95) [7,381]
- Bullet Club Gold (17) [2,227]
- Swerve Strickland (6) [1,531]
- Limited Edition: Sting Vs JP (21) [1,216]
- Orange Cassidy (1) [1,043]
- Jon Moxley (0) [1,001]
- Julia Hart & Skye Blue (9) [942]
- Briscoe Brothers (11) [935]
- Sting & Darby Allin (0) [772]