Becky Lynch’s return to NXT and Women’s Championship victory will prove highly beneficial for the gold brand, according to Corey Graves.
Lynch captured the title from Tiffany Stratton on this week’s show, completing the Grand Slam for The Man, a former RAW, SmackDown, and Women’s Tag Team Champion.
On a recent edition of the “After the Bell” podcast, Graves spoke about how Lynch in NXT will attract WWE fans who don’t typically tune in on Tuesdays. He said,
“Maybe you only watch Monday Night Raw, but ‘Becky Lynch is my favorite. I’m going to watch everything Becky does. Oh, she’s going to ‘NXT.’ I’m going to watch this.’ While you’re watching, while you’re waiting to see ‘The Man’ do her thing, you are now exposed to the rest of the ‘NXT’ roster.
“You get to see what the ‘NXT’ roster is capable of. You also now have a measuring stick. Internally, from a business perspective, the higher-ups, the officials in WWE can look and say, ‘All right, we know what Becky can do. This woman won the main event of WrestleMania. How does Tiffany compare? No one expects Tiffany to be on that level yet, but can Tiffany hang? Is Tiffany capable of maybe a bigger opportunity, a bigger spotlight?'”
Lynch’s return has already proven successful for NXT, which reached its highest viewership in close to three years with this week’s show.
