During the latest edition of his podcast, Jerry Lawler explains how WWE and Jerry Lee Lewis, who owns the rights to the phrase Great Balls of Fire, worked out a deal for WWE to use the phrase and song to promote the PPV…
“My personal attorney here in Memphis is Joe Barton. Good friend of mine and my attorney. I got a phone call from Joe a few weeks ago, and Joe also represents Jerry Lee Lewis. And Joe said, ‘Hey Jerry, do you happen to know who I would contact at the WWE about copyright infringement?’ I go, “What? What are you talking about?” He goes, “Well, we understand they are doing a pay-per-view called Great Balls of Fire and Jerry Lee has that phrase trademarked. He has ever since they recorded the song.” So, I put him in touch with the WWE people, gave him a name. Apparently he called them and got everything worked out. Not only are they using the name, they are using Jerry Lee’s song, which is awesome.”