WWE has announced today, via press release, that Lou Schwartz has been
announced as the new Chief Digital Officer and head of the WWE Network. Schwartz
previously had executive level positions at UUX, Piksel and Multicast.
Schwartz will report directly to WWE Chairman & CEO Vince McMahon. He
will lead the Digital Media division and will be a key member of the senior
management team. However, his main focus will be to expand WWE’s digital and
social media presence and profitability. He will also develop “strategic plans
and initiatives for all digital platforms” these include WWE.com, the WWE app
and social media, which reaches almost 415 million fans worldwide. Schwartz will
also overseen product development and operations for WWE Network.
Lou Schwartz Named WWE® Chief Digital
Officer
STAMFORD, Conn.–(BUSINESS WIRE)–
WWE (WWE) today announced the appointment of Lou Schwartz as the company’s
Chief Digital Officer. Schwartz, who previously held executive level positions
at UUX, Piksel and Multicast, will report directly to WWE Chairman & CEO
Vince McMahon.
Schwartz will lead WWE’s Digital Media division and be a key member of the
company’s senior management team. Schwartz’s primary focus will be on expanding
WWE’s digital and social media presence and profitability. He will also be
responsible for developing strategic plans and initiatives for all digital
platforms including WWE.com, WWE App and social media where WWE has a passionate
fan base of nearly 415 million worldwide. In addition, Schwartz will oversee
product development and operations for WWE Network, the first over-the-top (OTT)
24/7 streaming network with scheduled and live programming as well as a massive
video-on-demand library.
Schwartz is a seasoned technology and digital media executive who brings more
than 20 years of experience in strategy, marketing, product development, finance
and operations management. Schwartz is known as a key pioneer in the development
of Internet video management and delivery, and the emerging OTT multi-screen TV
market.
Prior to joining WWE, Schwartz was CEO of UUX, where he successfully led the
merger of Totalmovie, a leading Latin American retail OTT service, with OTT
Networks, a best-in-class Brazilian content management software and service
company, to form the first cloud based OTT platform for next generation
operators around the world.
Before UUX, Schwartz was CEO of the Americas and General Counsel for Piksel,
one of the world’s premier providers of advanced online video software and
services, where he led regional operations, corporate governance, business
development, strategic direction, product management, software development and
delivery processes. Earlier in Schwartz’s career, he co-founded and served as
Chairman and CEO of Multicast Media Technologies Inc., one of the first Internet
video platform companies, which was sold to Piksel in March 2010.
Schwartz graduated from Pennsylvania State University with a Bachelor of
Science degree in Real Estate Finance before receiving a Juris Doctorate from
the Mississippi College School of Law.
