During a recent appearance on the Brewbound podcast, “Stone Cold” Steve Austin revealed that he came close to having a beer sponsorship during the Attitude Era. Austin said,
“It was an option. We actually pitched a beer company, I won’t name their name, but we’ve all heard of them and they are very popular. I just think it was due to the fact that I was very aggressive, maybe a little controversial. My mother used to tell me, ‘Steven, if you were on TV when you were a kid, I wouldn’t let you watch you.’ What I was doing was very cutting edge, very edgy. That was the tip of the spear as far as the Attitude Era was concerned. I just don’t think that was someone’s idea of what a role model for their beer, what it looked like, at that time.”
