A new report from the Wrestling Observer Newsletter has suggested that we could well be seeing upcoming changes with how TV networks view ratings.
The report notes that there will be “major changes” coming soon. It then goes on to clarify that TV advertisers are beginning to move away from buying based exclusively on the 18-49 same-day audience.
Instead of advertisers focusing on the key demographic, they are instead expected to move towards a model that focuses on total viewers on all platforms (which would include digital viewing). However, it is currently unknown if this new system will be based on overall viewership and streaming or 18-49 viewership plus streaming.
It is believed that this new focus for advertisers will in particular benefit sports programs including wrestling.
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