During a recent appearance on Logan Paul’s “Impaulsive” podcast, Triple H commented on how WWE’s shifts in philosophy helped lead to the company’s ring mat sponsorship deal with Prime Hydration.
You can check out some highlights from the podcast below:
On the company’s history with doing deals with logos on the mat: “We’ve done little things here and there with logos. WCW did some a long time ago with logos. You see them in boxing — it’s tough in what we do.”
On the company’s new openness to such a deal: “It’s a different shift in philosophy. This is not the WWE that it was before. This is a WWE under TKO and how they look at it and how they sell things is different. So that center mat logo is, obviously, sort of like holy ground in a way, and the fact that you’re [Logan Paul] here and such a big star and yet are also — your company, your Prime brand is taking that real estate up — that’s a massive feather in your cap, dude.”
