Wrestletalk reports that Bobby Lashley and WWE Champion Drew McIntyre are responsible for their recent feud.
Per the report, the two stars pitched the idea of working together to WWE officials coming out of WrestleMania 36. The reason for that is due to them enjoying working together and knew they could put on a great match if given the chance
They also reportedly saw the value in a feud for their characters.
Paul Heyman, the former Raw Executive Director, also had something to do with the Lashley vs. McIntyre feud getting off the ground as he has been a fan of Lashley for many years.
Heyman reportedly wanted to give Lashley a main event run and believed that a feud with McIntyre would be a great way to do that.
The structure and pacing of the match at Backlash was something that Heyman was working on with both competitors during the build to the match. The finish was something more in line with what Vince McMahon wanted to see.
