Broadcasting & Cable is reporting that NBC Universal will be using picture-in-picture commercial breaks during Smackdown Live and it will become a regular feature during the show. When Smackdown Live cuts to commercial, the sound on the in-ring action goes down but viewers are still able to see what’s happening while the commercial plays with sound and motion.
NBCU Executive Vice President of Ad Sales Mark Marshall stated that WWE has: “a huge fan base that not only watches it live, but also watches the commercials and pays attention to the commercials. That’s part of what we’re trying to build and part of the reason why we’re doing picture in picture. With SmackDown, this provides us the chance to have an advertiser be the hero and provide that live action.”
