Speaking on his “What Happened When” podcast, AEW commentator Tony Schiavone discussed the methodology by which a wrestler or wrestling promotion attracts the audience and entices viewers to their product.
You can check out some highlights from the podcast below:
On the need to build the narrative via mic work to connect with the audience: “I think being able to do promos is the only way you can legitimately get over. So great promos are the hallmark of great storylines.”
On how the industry was initially built on stories: “Like old studio wrestling back in the day, it was the story and not the wrestling that brought you in as a viewer. This day and age is different, back then it was stories, not matches.”
On how an audience can be drawn in by both aspects of the production: “I think great matches make you want to see the guys and want to watch wrestling again. And I think great stories also bring you in.”
