WWE Head of Talent Relations & Creative Paul “Triple H” Levesque has given some insight into the planning that led to Bray Wyatt’s return to the company.
Speaking to The Wrap on Monday, “The Game” said they discussed how to bring Wyatt back “in the most engaging way possible.” He didn’t say how much Wyatt was involved in the planning.
“We created ‘The White Rabbit Project,’ intended to lead our audience down this literal rabbit hole of content to help build anticipation for Wyatt’s return at Extreme Rules on Peacock,” he said.
“It started with flickering lights in arenas and continued with the release of other easter eggs, like hidden QR codes within episodes of SmackDown and RAW that led viewers to more clues that kept them guessing, and tuning in, each week. It culminated in what we believe was a massive pay-off for our fans – and for WWE.”
Wyatt made his return to WWE at the end of the Extreme Rules 2022 pay-per-view event.
You can keep up with all your wrestling news right here on eWrestlingNews.com. Or, you can follow us over on our Twitter and Facebook pages.
