On a recent edition of his “Something To Wrestle” podcast, WWE executive Bruce Prichard recounted the memorable occasion when John Cena and Shawn Michaels engaged in a nearly hour-long match on WWE RAW in April 2007.
Prichard also described how he presented the concept for the match to the then-WWE writer Brian Gewirtz.
You can check out some highlights from the podcast below:
On Brian Gewirtz’s reaction to pitching a one hour match: “I gave him [Gewirtz] like an hour of stuff, but I said, this all builds to a one-hour match with Cena versus Shawn. ‘Oh, that’s bulls***! That’s lazy, that’s no good! You guys just aren’t working!’ Everybody at home is all p***ed off at us because we keep pushing this one-hour match.”
On how the match delivered: “And that’s what we did. And the meeting went from a potentially long, several hour meeting to, ‘That’s great. Let’s do that.’ And it was, it was good. Everybody thought it was a way to get out of six segments, but we were there, and it made sense. But it did deliver. And it was good.”
