WWE has its first spirits sponsorship with Wheatley Vodka to be the official vodka of WrestleMania 40.
According to a report from Sports Business Journal, WWE landed the deal with Sazerac Brands for Wheatley to be the pay-per-view’s “official” vodka.
Additionally, Wheatley will sponsor an upcoming six-part multimedia series on WWE’s social platforms which will feature Cody Rhodes interviewing other WWE Superstars.
Mike’s Hard Lemonade, who sponsored the Intercontinental Championship match at WrestleMania 39, will sponsor this year’s SummerSlam pay-per-view event.
Finally, it was added that WWE is looking for an official beer partner as well. TKO EVP and Head of Global Partnerships Grant Norris-Jones said, “Our strategy now at TKO is to open up new categories and sign bigger, broader deals. We’re out in the market looking hard for an official beer partner [for WWE].”
