Brian Gewirtz hated when WWE made the switch to PG content and recently recalled arguing with Vince McMahon about it.
Back in July 2008, WWE opted to shift its focus to PG content to cater more to kids.
Speaking on “The Masked Man Show,” the former WWE creative team writer commented on approaching Vince McMahon about the switch, and more.
You can check out some highlights from the podcast below:
On arguing with Vince McMahon about the switch: “It said PG era, but really it was the G era. I remember getting into an argument with him [Vince McMahon] … I had someone write, ‘I don’t even give a damn,’ and he says, ‘God, you can’t say damn, we’re PG,’ and I’m like, ‘Yes, that’s my argument, too. We are PG, that’s why it’s not something else.’”
On pointing out that Ron Simmons said ‘damn’: “But we literally have a character who only says ‘Damn!’ and his t-shirt that says ‘Damn!’ on the exact same show. He’s [McMahon] like, ‘Oh that’s different, that’s his thing.’”
